If you work in Sales, you know that it takes a lot to beat out the competition within your industry. Having a competitive edge is one thing that can make or break a career in Sales, and if you're not interested in breaking yours it's always a good idea to look for ways to improve.

But having a leg up on the competition doesn't necessarily mean you have to work harder. After all, we do live in the future! Sometimes the best way to progress is by asking for help, and that's easy to do when the one helping you is actually a robot.

Machine transcribed audio is a tool that allows you to improve your day to day in Sales in a million different ways, but one of the more tactile uses is by using it for your video content.

Here are the top five ways to improve sales by introducing automatic transcriptions into your video content.

  1. Engage Multitaskers
    With automatic transcription software, you can easily add text to your video content. This reaches people who like to mute videos and work on more than one thing at a time, ensuring that someone's busy schedule doesn't cost you a view (or cost you a new deal). Now your prospects don't have an excuse to not watch your content because they can engage without sacrificing other things they need to spend time on.
  2. Reach New Audiences
    Text files are easily translatable which means you can reach out in different languages and expand into other geographic areas. It also provides easy ways to ensure your video content is inclusive to those with different capabilities and need text to engage. This allows for true global outreach and doesn't force you to limit your customer base.
  3. Expand Video Versatility
    With automatic transcriptions of your content, it's possible to quickly and efficiently make your videos into text files. This ensures you're able to translate them into marketing content, help centre articles, and other types of valuable content that draws potential customers in. Everyone engages differently and creating different types of content around your videos means that it's easily accessible to everyone.
  4. Add to Your Demos
    Demos are often the calls that close deals. Potential clients engaging with your products and services on these calls is the best way to show value, and by adding captions to your demos with machine transcribed audio you allow even more opportunity for them to engage during those interactions.
  5. Capitalize on SEO Opportunities
    Why spend all your time hunting down leads when they can come to you? Adding text to your video content with machine transcribed audio allows for easy search engine optimization, and brings in leads without spending any time or money trying to acquire them. As they say; Work smarter, not harder!

If one of your main tools in selling is video content (which, let's face it, most of us are using right now during the work from home age!), utilizing automatic transcription software to optimize your video content is a great way to improve in the world of Sales.