While podcasts are an entirely audio-based media, a lot of written work is involved in the before, during, and after of your favourite podcast's latest episode.
One of the most prominent uses of text based content in podcasting is that of transcripts. Podcast transcripts have many uses and allow for a far easier workflow during the production process. They're necessary for a lot of post-production tasks and can generally help out both the production and marketing processes, as well as a lot of the show's listeners.
But generally, typing out transcripts isn't something producers have the time or energy for. Outsourcing this process can expensive and is still time consuming. So what's the best way to go about it?
Because we live in the golden age of technology, there is of course an app for that! Using machine transcribed audio allows you to access every benefit of transcribing your work without ever having to manually type them out.
Here are the top three ways automated transcription software can take your work in podcasting to the next level:
Reach New Audiences
Transcripts allow you to expand your podcast to new listeners. Whether you're using transcripts to translate episodes into new languages, create accessible content, or engage in more comprehensive marketing techniques, automatically generating your written content will always be the fastest and easiest way to expand your podcast's reach.
Expand Backlink Opportunities
Backlinks are links to your content posted anywhere on a website or other domain that you do not own. For example, if you have a guest on your latest episode and they share the show on their own social media pages, that could be considered a backlink.
Backlinks are important for podcasters because they are ways for new listeners to find your podcast. Transcribing your content allows you to provide text-based copies of your work to other places on the web, which will then in turn link back to you.
The only way to ensure your show is entirely accessible to all audiences is to provide it in text as well as audio. Podcasts aren't like video content in the sense that you can't simply throw some captions on them to make them accessible to everyone, so transcribing episodes and ensuring that they're publicly available is often the only way to ensure this accessibility.
Improve SEO Results
When it comes to audio content, search engines are not yet optimized to be your best friend. Listeners actively looking for new content won't find your niche segment about a topic of interest unless it's specifically outlined in your title or show notes, and for the most part those sections don't accurately portray your most recent release. Providing the entire episode in a text-based format ensure SEO can pick up your entire episode and show it to potential new listeners.
Easily go back through previous content and find things you may want to reuse by automatically generating transcripts of your episodes. This allows for easy searches through your back catalogue for content you may want to come back to, or even lets you create scripts for future episodes based on segments or interviews that went well in the past.
Whether you're a podcast producer, an avid listener, or the host of a show - visit Vocalmatic today to get started with automated transcription software.